Programme: Maritime, Fisheries and Aquaculture Programme for Bulgaria

The applicant under this procedure Chernomorski ulov OOD is a fish processing company established in 2019 with the aim of processing niche, Bulgarian products from fishing and aquaculture. The main activity of the applicant is carried out under the NKID code 10.20-Processing and preserving of fish and other aquatic animals, excluding ready meals. The main need that will be met with the implementation of the project is to strengthen the digital presence of the company, thereby ensuring access of the target group - consumers of the Community, to quality and healthy fish products originating from the Black Sea and aquaculture farms. The aim of the project is to increase the competitiveness and market presence of Chernomorski ulov through the modernization of digital channels, development of online platforms, professional advertising campaigns and product promotion. The expected results of the project implementation will lead to an increase in the company's sales, modernization of online trade, improvement of the consumer experience and brand recognition in the strategic markets of the Community. All activities set out in this project proposal will be implemented according to a prepared marketing plan. The plan of "Chernomorski Ulov" defines the strategic framework, activities, target groups, communication channels and the timeline for the implementation of the project related to the digital market development and promotion of the products of "Chernomorski Ulov" OOD. The plan essentially represents the marketing strategy of "Chernomorski Ulov" OOD implemented in a short-term aspect for the next few years. The plan covers all planned activities - digital, advertising, content, sales and communication - and guarantees their integrated implementation within 24 months. It is based on the synergy between technological improvements, professional content, local communication campaigns and direct interaction with consumers.