Programme: Recovery and Resilience Plan

The project aims to increase the access of the Bulgarian audience to quality cultural production by stimulating cultural exchange between Bulgaria and Romania and promoting social inclusion through the presentation of European cultural diversity. It aims to create a bridge between the two cultures, strengthening European identity, the sense of common belonging and the commitment of society to the values ​​of cultural diversity.
This goal will be achieved through the implementation of the following activities:
Activity 1: Presentation of Romanian folk costumes and dances to a Bulgarian audience - in the cities of Pleven and Lovech
Organization of special events, including the demonstration of Romanian folklore traditions through dances and authentic costumes.
Creating opportunities for the audience to experience European cultural tradition through direct interaction with the performers.
Activity 2: Pre-performance workshop
Conducting an interactive workshop, in which participants will be able to learn more about the symbolism and making of Romanian and Bulgarian costumes, as well as basic folklore steps.
Promoting personal participation and cultural exchange.
Activity 3: Digital content creation
Shooting high-quality videos and a short film that will present the highlights of the project and make the content accessible to a wide audience.
Dissemination of digital content through social networks and online platforms, with the aim of attracting new audiences and promoting European cultural heritage.
Activity 4: Marketing and advertising
Carrying out a targeted advertising campaign through social media, radio and print materials to promote the events and increase access to cultural content for a wide audience.

The project will promote cultural exchange, social inclusion and dialogue between cultures, while contributing to building closer ties between different parts of society and supporting a European sense of belonging through cultural diversity.