Programme: Recovery and Resilience Plan

The project envisages presenting to the Bulgarian audience the musical cultural product "Kiteanarium", created within the framework of the international festival Kitee International Music and Art Festival - Finland. The initiative aims to expand access to contemporary European art through digital and physical forms of presentation in two key Bulgarian cities - Plovdiv and Haskovo.

The main activities include:

- creation of digital content to expand access to the musical cultural product "Kiteanarium", created in 2017 in Finland, and its inclusion in a mobile application supporting video content with an intuitive management interface;
- dubbing of the Finnish musical film, Kitenarium, adapting the cultural product for different social groups and audiences, including people in disadvantaged situations;
- organization of screenings, performances and accompanying events to bring the audience closer to the tradition of the festival in the city of Kitee, Finland;
-development and implementation of a communication strategy with a digital almanac dedicated to Kitee International Music and Art Festival – Finland, publications on social networks, paid media campaigns and production of information materials;

The project promotes social inclusion and equal access to culture by providing transportation for representatives of socially isolated groups and by using digital solutions to reach a wider audience. Its implementation contributes to the cultural exchange between Bulgaria and Finland, promotes European values ​​and enriches the cultural life in the Plovdiv and Haskovo regions.