Programme: Regions in Growth

The project proposal is a candidate  LAG "Tundzha-Sliven-Tundzha Valley" and is for intraterritorial cooperation under sub-measure 19.3 in partnership with 6 Bulgarian Local Action Groups : LAG "Glavinitsa - Sitovo Kraidunavska Dobrudja", LAG "Prespa-Municipalities Banite" , Laki and Chepelare", LAG "Troyan, Apriltsi, Ugarchin", LAG "Ardino - Jebel", LAG "Pavlikeni - Polski Trumbesh" and MIG "Slivnitsa - Dragoman". The activities of the project aim to present a not so well-known territory - the quality Bulgarian food, prepared in traditional ways in the places where the raw materials for it were naturally extracted. Food that promotes health and longevity. The project will show the cultural traditions related to food, its origin and above all the benefits of eating it. All these characteristics form the magic of Bulgarian food, which through the project will be appropriately presented and passed on both to a wide range of our contemporaries and to future generations. The main goal of the project is to promote the unique characteristics and qualities of traditional foods from the territories of the project partners and to initiate the formation of the so-called Bulgarian diet. The idea of the project has many points of contact with the objectives of the EU strategy "from the farm to the table", supporting the development of a fair, healthy and ecologically clean food chain of traditional Bulgarian foods. 
A common product of the project is the preparation of a book entitled "The Magic of Bulgarian Food". The book will be prepared on the basis of the conducted surveys of the territories of each of the LAGs participating in the project. The studies and analyzes will be focused on the conditions in the relevant territory, raw materials and foods - traditional foods of plant and animal origin, traditional dairy and lactic-acid products.
Local foods and local traditions will be united in a general concept of festival events under the title "The Magic of Bulgarian Food".