Within the framework of this project, DIK Ltd. will receive two services provided by research organizations or universities to improve its marketing presence and add new services and guest experiences at the Kiparis Hotel. This will solve two key problems in the management of the hotel complex - its too standard and traditional presentation in the digital space and the lack of experiences in the Smolyan region that the hotel can offer to its guests. By leveraging the knowledge and analytical capabilities of research organizations.
Activities
Activity
Contracted Amount
Reported Amount
Услуги за иновации в полза на МСП: -Разработване и внедряване на иновативни маркетингови и брандинг стратегии и политики за ефективно управление на хотелски комплекс
-Разработване и предлагане на персонализирано иновативно преживяване на хотелските гости, чрез виртуални и/или физически активности
29 420.00
0.00
Notes:
Elements in light blue allow detailed view when selected
All amounts are in Bulgarian lev (BGN) / 1 EUR = 1,95583 BGN
