Programme: Programme "Competitiveness and Innovation in Enterprises" 2021-2027

The applicant is a micro-enterprise from the creative industries, registered in the city of Ruse, which carries out activity under code 59.20 - sound recording and music publishing, with more than 10 years of presence on the market. At the moment, the applicant considers high costs for the modernization and maintenance of the available equipment and the need to improve the process of providing audio-visual services. The enterprise develops its activity in a sector of great national importance with intensive use of knowledge, but the lack of sufficient operational capacity to satisfy the demand, as well as the lack of high-tech digitized equipment, is a prerequisite for the stagnation of realized revenues from services. This can be overcome by optimizing workflow, achieving better connectivity and reducing data transfer time and errors.
The investment is necessary for the applicant's technological transition and will be fulfilled according to all the requirements of the present procedure by purchasing long-term tangible assets - a total of 6 pcs. high-tech equipment, with an emphasis on the digitization of service delivery processes with a view to expanding operational capacity and diversifying the services offered. An online store will also be created to improve market presence and overcome the limitations of the local market.
The expected results of the implementation of the investment are:
- purchased high-tech equipment for better audio-visual services;
- created online store to improve market presence and faster and easier access to foreign markets
- expanding the operational capacity and achieving high productivity;
- reduction of production costs and optimization of the work process;
- increasing the added value;
- diversification of the company's range of services offered.
In addition, the investment complies with the principle of "doing no significant harm" and will contribute to the country's ecological transition.