Programme: Programme "Competitiveness and Innovation in Enterprises" 2021-2027

PRINT FACTORY is a small family company established in 2008 in the town of Gotse Delchev. At the beginning of its development, the company's activities was related to the design, pre-press and printing of various advertising materials and souvenirs. During last two years and today, the activity of PRINT FACTORY has been oriented mainly in screen printing and transfer printing of textile products.
Despite its successful development over the years, the Covid situation has put the company in front of serious challenges. We lost foreign markets, the number of our clients decreased in the domestic market as a result of the introduction of digital marketing and advertising, the prices of materials and consumables increased dramatically.
This, combined with outdated and inefficient second-hand equipment, has resulted in reduced production capacity and productivity, increased costs and an inability to meet the needs and demands of our customers, which has negatively impacted our competitiveness and the potential for development and growth.
To meet these constraints, with the current project, the company plans to purchase modern, high-tech equipment for screen and transfer printing. Thanks to the new machines, the following outcomes will be achieved: automated and improved production processes, increased productivity, high quality of the manufactured products, reduced production costs and increased company's market share.
In order to increase sales and improve the market presence, the activity of creating an online store is also included.
The expected project results will contribute to the improvement of the production capacity and to increase the market share of PRINT FACTORY Ltd. as a guarantee for developing the potential for sustainability and growth and thus to increase the competitiveness of the company.