Programme: Programme "Competitiveness and Innovation in Enterprises" 2021-2027

"Midiablister Ltd. is an advertising agency specialized in graphic design, brand identity creation, prepress, printing and production of all types of advertising products, including the preparation of digital advertising materials, preparation of advertising strategies and their organization and implementation. The company was established in 2016 and despite its nearly 8-year history, has faced a number of challenges that have limited its development:
1. Lack of sufficient production capacity to meet market demand volumes;
2. Changed market demands as a result of the COVID-19 pandemic;
3. Lack of equipment to shoot digital advertising products - videos, commercial spots, which is a barrier to the company's ability to be competitive in the market in offering these products;
4. Limited financial resources, which negatively affect the company's development opportunities, on the one hand not allowing investments in fixed assets to increase production capacity, on the other hand not allowing the introduction of new technologies.
In order to address these challenges and difficulties, the company plans to invest in equipment that will increase its production capacity, enable it to offer promotional video products at prices competitive with market requirements and optimize business processes. The project foresees the introduction into the production process of professional video capture equipment, which will be used to shoot promotional videos and spots and to produce video recam products.
The implementation of the project proposal will allow the company to increase its competitiveness, ensure its sustainable upward development and growth by offering products and services at market competitive prices. This is expected to achieve higher productivity, reduce costs and develop the potential for sustainable development of Midiablister Ltd.