Programme: Recovery and Resilience Plan

The project "Museum Exhibition: Urban Naïve and more" will offer the Bulgarian public an exposition with art pieces of prominent artists from the world-renowned Yugoslavian naïve school. The exhibition is curated by Slovenian and Bulgarian specialists. It was launched in the spring of 2025 in the halls of the museum of Naive Art in Trebnje, Slovenia. By including over 75 naive paintings from the museum's collection, the project will present contemporary European cultural production of high artistic value and international recognition.
The exhibition will be held in Sofia, thus providing a wide audience with access to high-quality cultural content on a European scale. The project is supported by the Salon for Naive and Intuitive Art, the only international museum exhibition of naive art in Belogradchik. Its curator Daniela Osikovska, who participated in the creation of the exhibition in Slovenia, is also part of the BIONET team. We will encourage cultural exchange and build bridges between different social and age groups by stimulating interest in European cultural diversity and developing a sense of belonging to a common cultural heritage.
There'll be side events - presentation of the movie DREAM CATCHERS, adapted art sessions with pieces from the exhibition for people with dementia. Access and transportation will be provided for disadvantaged kids from Sofia. This way, we'll make space for dialogue, participation, and inclusion. A total of over 3,000 people are expected to visit the exhibitions, and around 90 representatives of vulnerable groups to be directly involved in activities such as accompanying art sessions or physical visits to the exhibition.
Social media will be actively used to fully present the works and authors before and during the exhibitions, and a sponsored campaign will reach 20,000 people. The advertising strategy includes traditional, electronic, and digital media channels, using media partnerships, PR, and advertising - 50000 persons.