Programme: Recovery and Resilience Plan

The current project proposal is focused on initiating and implementing a series of cultural events aimed at expanding access to contemporary Bulgarian cinema in regions with limited cultural life. The primary activity involves organizing three screenings of the film "The Yellow Oleander"—one in each of the towns of Troyan, Chepelare, and Velingrad. The selection of these locations is strategically justified by the need to address cultural demands resulting from the concentration of cultural events in major regional centers. This targeted intervention is intended to stimulate social cohesion and provide local communities with an opportunity for full participation in cultural life.
A significant and inseparable component of the project is the accompanying discussion panels, which will be led by the film’s director, Lachezar Avramov. These are integrated to deepen the audience's perception and stimulate critical reflection on the cinematic art form. The choice of the director as the main participant in the discussions is justified by his dual role as both director and co-author of the screenplay. This synergy of creative functions provides him with the unique expertise and opportunity to offer a detailed and comprehensive view of the entire creative process, from the initial idea to the final film. This direct interaction with the artist adds significant value to the events, transforming them from simple screenings into an educational platform for dialogue and critical appreciation of cinema, in line with best practices for audience development. The project's implementation will contribute to achieving a range of social and cultural benefits, including strengthening community values, fostering cultural diversity, and building a lasting sense of belonging.