Programme: Maritime and Fisheries Programme

The project is an initiative for development and promotion through the digitalization of the identity on the territory of FLAG "Burgas - Kameno" by NGOs in the field of beekeeping, located in a peripheral economic zone, as an attractive RIA destination in coastal areas in the region in the context of Blue Growth Strategy. The project activities are focused on creating a new vision of the region's identity as a means of economic sustainable development and a promising tourist destination nationally and internationally. In the last 2 years of living in the K19 pandemic, the prospects for this type of ecotourism are one of the fastest-growing worldwide. According to the recommendations of the EC for sustainable tourism with a high concentration of cultural and historical heritage, the region needs to be presented in a new adapted and virtual way to achieve its sustainable development. Proper marketing through digital media is a successful model for a well-managed and recognizable international tourist region. The local fishing community and its traditions, as well as the preserved skills for beekeeping and connection with other local crafts, are included in the project activities with a focus adapted to the practice of a new way of active activity in the coastal environment for year-round tourist employment. The organization of training on economic instruments for sustainable management of the API tourist destination of local beekeepers, as well as their presentation to all stakeholders on the topic, will raise awareness of the local community. services in the region will achieve the goal of sustainable coastal tourism and conservation and promotion of natural and cultural resources in a balanced way for the economic development and well-being of people living, working, or residing in the FLAG Burgas-Kameno.