Programme: Human Resources Development 2014-2020

The project focuses on the provision of services in the field of marketing to the newly established company "VASKO TRANS 97" EOOD. The marketing research will examine the market for car consumables, accessories, parts and other car-related goods, as well as bicycle accessories, given the ever-changing specifications of modern cars and the growing interest in using bicycles as a means of transportation and in urban environment. The focus of marketing research on the bicycle accessories market is dictated by the fact that bicycles are gaining more and more popularity, both for use for everyday work needs and for leisure or as a hobby. The received consultations in the field of marketing will be related to the provision of competent advice, up-to-date information, sharing of experience, knowledge and skills in the field of marketing analysis, positioning and marketing in order to ensure a more favorable environment for development and approval of the market of "VASKO TRANS 97" EOOD. With the help of the received marketing advice the company will be able to correctly position the offered products, as the consumers do not always evaluate the offered products according to the possessed objective properties, but form their preferences depending on the subjective perception of the product characteristics. The project implements the policy of sustainable development and does not cause negative consequences, affecting the principles of the policy for sustainable development on all three main axes - economic, social and environmental. Corresponds to the objectives of OP HRD 2014-2020. Each indicator is quantified. Expenditures in the budget correspond to the description of activities and stages of implementation, respecting the ratio between planned resources to achieve specific objectives and achieve project results.