Programme: Human Resources Development

The main goal of the project is the development of the start-up company "Craft Content" through access to qualified business services in the field of marketing and the creation of a marketing plan for PR services. The specific objectives address the provision of the necessary expertise for the development of a detailed marketing plan, by hiring a highly qualified expert with education and experience in the field; development of our main business direction - PR agency; expanding the customer base of Craft Content as a means to increase our revenues and ensure our stay on the market; the creation of a tool with which to plan and measure the achieved results in the field of marketing of our services;
The project covers one main activity - Marketing services aimed at specific products of the enterprise. Through the implementation of the activity we will receive support from an expert for the development of a marketing plan. The analysis and planning of marketing activities will help us to position ourselves successfully in a market with wide competition and will be a prerequisite for expanding our portfolio, developing our services and adding new ones.
The implementation of the project will lead to many positive results for our young company. We will receive support for business services that are very important for young companies, such as Kraft Content. This will facilitate our business start-up. The implementation of the project will give us the opportunity to develop our business, as we will have a means to measure our progress and consider additional activities. The most important results for us will be overcoming our current limitations - lack of expertise in marketing, small sales and underdeveloped customer base.
We can summarize that the implementation of the project will create a favorable business environment for our start as a young organization and will help us become a sustainable business unit with regular revenues and interesting services.