Programme: All

The project will include the following three main activities:
1. Development of a marketing strategy for products/services for the protection, development and promotion of the natural wealth of the municipality of Elhovo
1.1. Study of the natural resources of the municipality of Elhovo in order to develop concepts for modern approaches to the protection, development and promotion of the natural heritage of the municipality
1.2. Identification of good practices for protection and development of natural heritage, applied in the EU - in territories similar in size and type;
1.3. Development of a marketing strategy for several products/services suitable for the area products/services to promote the  municipality's natural resources potential
2. Promotion of the identified good practices and of the elaborated strategy
2.1. Preparation of informational, PR and educational materials
A) Translation of video and text materials identified as appropriate for the municipality specificity and target groups;
B) Preparation of original texts - informative, PR and educational ones;
C) Preparation of information and PR content in media in digital format that can be used by all interested parties - 4 presentations with a different focus of information aimed at different target groups.
2.2. Promotion of project results and ideas through:
a) website in two languages "Nature of Elhovo" - the site will be developed by a design company or an experienced specialist;
b) social networks - FB, relevant groups, tourism sites, publications in local and national media;
c) Organization of meetings - live group discussions with representatives of different groups from the municipality - minimum 5 meetings;
3. Project management - covers all necessary activities to implement the project with high quality and full compliance with the set goals